Our campaigns
Every week for four weeks, we have developed a regular cadence of touchpoints so you can share relevant information and attract attention while encouraging your contacts to join the conversation.
Make Your Mark: marketing to women
This campaign addresses the financial realities faced by women, and positions life insurance as a solution for financial wellness, economic development, family caregiving, and social advancement.
Let’s Get Awkward: marketing uncomfortable topics
Because no one really likes talking about death or finances, we’ve framed
the conversation around protecting families and loved ones—things everyone can
comfortably speak to.
Dispel Millennial Myths: marketing to Millennials
The youngest generation of life insurance customers doesn’t just have a
different set of financial goals. They have a completely different language.
This campaign helps you speak on their terms about term life.
Looking for something less structured?
If you have a specific prospect or communication in mind that doesn’t need to follow a complete four-week campaign, check out our “Build Your Own” marketing materials—ready for you to personalize and share.
Browse stand-alone prospecting resources
Disclaimer
Legal & General America life insurance products are underwritten and issued by Banner Life Insurance Company, Urbana, MD and William Penn Life Insurance Company of New York, Valley Stream, NY. Banner products are distributed in 49 states and in DC. William Penn products are available exclusively in New York; Banner does not solicit business there. The Legal & General America companies are part of the worldwide Legal & General Group. OPTerm policy form # ICC21-DTCV and state variations. In New York, OPTerm policy form # DTCV21-NY. NexTerm policy form # ICC21-DTCV1 and state variations. A Waiver of Premium Benefit Rider is available, Banner policy form # ICC09 WPTR and state variations (William Penn # WPTR). Children’s Life Insurance Rider, from # ICC16-CLIR and state variations, can provide life insurance coverage on eligible children. The Children’s Life Insurance Rider is not available in New York or Maryland and is not available on base plans with Term Riders or in conjunction with A-List Term. Children’s Life Insurance Rider premiums are guaranteed to stay level. Coverage expires at the earlier of the insured child’s 25th birthday, the base policy insured’s 65th birthday or base policy termination. Two-year contestability and suicide provisions apply. Policy descriptions provided here are not a statement of contract. Please refer to the policy forms for full disclosure of all benefits and limitations. For broker use only. Not for public distribution.